Which is better, Good or Great? Why 99% Good Just Isn’t Enough

Recently at a seminar the speaker asked the audience what is the opposite of good?  As you can imagine many thoughts initially went through my mind and there were comments at the table during her long pause for the audience to ponder her question.  However, she surprised all of us when simply she said “the opposite of good is GREAT”.

This made got everyone in the group thinking……..

• Do we want good service or great service when we are spending my money?
• Do we want to have a good year or a great year?
• Do we want good clients or great clients?
• Do we want to feel good or do I want to feel great?
• Do we want a good relationship or great?

The answer to all those questions for me and most others is GREAT.  Honestly, good just doesn’t cut it any longer.  Clients, customers and everyone else in between want and deserve great experiences and why not.  The competition in any industry is great and my industry, real estate is no different.  Gone are the days where you are “the only one” who sells, does or makes a certain widget.  Because good just isn’t enough, even at 99% here’s what you’d get:

·         No electricity, water, or heat 8.6 hours each year.

·         Two short or long unsafe landings at Kennedy Airport each day.

·         2 million documents lost by IRS per year.

·         20,000 incorrect drug prescriptions written per year.

·         Nearly 500 incorrect surgical operations per week.

·         22,000 checks deducted from wrong bank accounts every hour.

·         12 babies given to the wrong parents each day.

·         More than 15,000 newborn babies accidentally dropped by doctors or nurses each year.

·         2,000 lost articles of mail per hour.

·         No telephone or TV transmissions for nearly 10 minutes each week.

·         1,314 phone calls misplaced by telephone company each week.

We all want to have a great experience and provide our customers and clients with great service.  It’s a fact that repeat business and referrals come from providing great service.  In our company we all read “Raving Fans” by Ken Blanchard to help improve our customer service and retention skills.  Creating a great experience for clients and customers makes then raving fans.  Raving fans tell others and your great service takes your good business to great.

I hope that you have as much business as you want in 2010.

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